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Luke Walsh

Product management · product development

I take products from customer to release.

I start with the people who will use a product, build it myself with AI, put it in front of beta testers, and call it released only once I’ve seen it working live. I’ve been adapting to new technology since 2003, and AI is the newest tool, not the first.

  1. 2003
    Right Media, one of the internet’s first ad exchanges. Auctions at scale.
  2. 2007
    The publisher side of Right Media’s Direct Media Exchange at its launch, then product marketing at Yahoo after it bought the company.
  3. 2008
    Real-estate software at IDX, from business development into product: its first WordPress plugin, then the Platinum platform. I ended up running the company.
  4. 2017
    Licensed Realtor. Contracts, clients and deadlines that don’t move.
  5. 2022
    Product manager for gated-community access control. Computer-science study on the side.
  6. 2023
    The trades: a couple of years in disaster recovery.
  7. 2025
    Building my own products with AI, starting with 50RH.
  8. 2026
    Product owner by day. My own products the rest of the time.

What the real world taught me

Judge the number. On job sites I heard estimates said out loud and had to decide whether they were right.

Hit the date. In real estate I managed the contracts, and the people on every side, against dates that don’t move.

Stay steady with people. After a loss, every kind of personality shows up. I kept them, the crews and the insurers moving.

From customer to release

Customer. I start where I’ve seen the problem up close, and I write down what I’m only guessing.

Software. I build it myself with AI, through one pipeline: plan, audit, build, review.

Beta. Testers get numbered builds and plain notes. So far only DeHoardMe has had testers.

Release. Released means live and checked, not merged.

Then the loop back to the customer, which no product has closed yet: no one has subscribed to 50RH, and no family has used Lantern. Each stage in detail

AI is inside three of my products and behind all of them. AI in the work

670

pull requests merged across my products in 2026.

Read .

The products

50RH: two contractors' sealed bids for one job, with amounts and durations, and a third contractor still invited.From the demo account.Live50RHSealed bidding for property repairs. I built the marketing site, the app and the API, and I run all three. No customers yet.From judging spoken estimates on job sites.Lantern: the circle for a seeded demo family, with each person's role and what they can see.A seeded demo family.PrototypeLanternCare coordination for the family around an aging parent. One shared log, one list of what needs doing, and plain rules for who sees what.From my own family.
DeHoardMe: a toss verdict for an old VCR remote, with The Brutalist's one-line quip and buttons to toss it, keep it anyway, or sleep on it.A seeded verdict and quip, from a local demo build.BetaDeHoardMeAn iOS app for deciding what to keep. Photograph something you own and get a keep-or-toss call, with a one-line quip.From seeing hoarding up close on restoration jobs.

What I shipped lately

  1. · This site

    I started this site: products first, a design system in light and dark, and tests that fail if a number has no source.

  2. · WPHostGuy

    I repriced WPHostGuy’s plans, and both now include a monthly test that each site’s contact form still works.

  3. · 50RH

    I set 50RH’s beta offer, three free months on a monthly plan with one single-use code per firm; outreach has not started yet.

  4. · 50RH

    50RH’s privacy policy now names every service that is actually running and the retention periods the code enforces.

The whole build log

Say hello.

I’m glad to compare notes with people who build products. Send me a message, or find me on LinkedIn.