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Luke Walsh

Product management · product development

I take products from customer to release.

I start with the people who will use a product, build it myself with AI, put it in front of beta testers, and call it released only once I’ve seen it working live. I’ve been adapting to new technology since 2003, and AI is the newest tool, not the first.

  1. 2003
    Right Media, one of the internet’s first ad exchanges. Auctions at scale.
  2. 2006
    Product marketing at Yahoo. I wrote the requirements engineers built from.
  3. 2008
    Real-estate software at IDX. I ended up running the company.
  4. 2017
    Licensed Realtor. Contracts, clients and deadlines that don’t move.
  5. 2022
    Product manager for gated-community access control. Computer-science study on the side.
  6. 2023
    The trades: a couple of years in disaster recovery.
  7. 2025
    Building my own products with AI, starting with 50RH.
  8. 2026
    Product owner by day. My own products the rest of the time.

Judge the number. I didn’t write the estimates. I heard them said out loud on job sites and had to decide whether they were right.

Hit the date. Real estate runs on signed paper and dates that don’t move. I managed the contracts and the people on every side.

Stay steady with people. After a loss, every kind of personality shows up. My job was to keep them, the crews and the insurers moving.

Customer. I start where I’ve seen the problem up close, and I write down what I’m only guessing. For Lantern, once the first prototype worked, that meant an interview plan that asks about past behavior and never pitches, and a rule to build nothing new until it’s run.

Software. I build it myself with AI. Lantern was a tested prototype, ready for a guided demo, 17 days after its first commit. Feature work now runs through one pipeline: plan, audit, build, review.

Beta. Testers get numbered builds and plain notes. DeHoardMe’s Build 15 notes told its TestFlight testers what changed, and corrected three promises from Build 14 that the app couldn’t keep. DeHoardMe is the only product that has had testers so far, and it isn’t released; 50RH went live without a beta.

Release. Released means live and checked, not merged. I reviewed 50RH’s live signup funnel on 8 Aug 2026 and shipped six fixes within a day.

Then the loop back to the customer, which no product has closed yet. 50RH has been live with billing since 7 Aug 2026, and no one has subscribed yet. No family has used Lantern. Each stage in detail

AI is inside three of my products and behind all of them, which is the experience AI consultant and forward-deployed product roles draw on. AI in the work

670

pull requests merged across my products in 2026.

Read .

  1. · This site

    I started this site: products first, a design system in light and dark, and tests that fail if a number has no source.

  2. · WPHostGuy

    I repriced WPHostGuy’s plans, and both now include a monthly test that each site’s contact form still works.

  3. · 50RH

    I set 50RH’s beta offer, three free months on a monthly plan with one single-use code per firm; outreach has not started yet.

  4. · 50RH

    50RH’s privacy policy now names every service that is actually running and the retention periods the code enforces.

The whole build log

Say hello.

I’m glad to compare notes with people who build products. The best way to reach me is a message on LinkedIn.